🔗 Share this article

Greetings! I can't wait to discover what color is set to be 2026. Tell me everything!

Prepare yourself, since every year since 1999, Pantone selects a Color of the Year. This choice is a reflection of the zeitgeist—influencing everything from how we feel and our wardrobe selections to how we design our living spaces. The previous year's selection was the rich tan "a creamy brown," preceded by the gentle and peachy "a delicate peach tone."

The latest announcement, however, is particularly baffling. It is "Cloud Dancer," described by a "soft and structural white."

Laurie Pressman, VP of the Pantone Color Institute, remarked that it is "a pivotal neutral tone … enabling all colors to be highlighted."

Interesting, Cloud Dancer… wait, white? Is this a prank? Is white even a proper color?

Can you even define the color of clouds? Milk? Although people often think of white as a color, the entire spectrum is fundamentally a perception of light wavelengths. It appears in a set of colored pencils, so for practical purposes the answer is yes.

Whether Pantone is being provocative is more difficult to ascertain. The company states, Cloud Dancer pairs effortlessly with other colors, provides a calm backdrop, declares simplicity, and projects refined calm.

Responses from critics, on the other hand, has been less complimentary. Several voices have suggested Pantone of being completely "tone-deaf." Fashion and trend forecaster Mandy Lee called it "underwhelming." Critics have likened it to implied endorsement of certain ideologies seen in other media.

Right, it's to be hoped they're cheerfully oblivious that this isn't the best moment to be pointedly celebrating pure white... So, how should I not exactly adjacent to a fashion show use this information in daily life? My kitchen ceiling is my ceiling in white paint, does that count?

Yes, that certainly counts. The same goes for your earbuds, sink, or linen sheets.

The timing is curious you mention fashion shows, because many collections this year have been exceptionally bright, featuring naturally dyed materials on the stage.

All-white outfits were present, as always, in luxury shows—from structured tops to collared dresses. High-profile figures have also been spotted in crisp all-white attire at major events.

The positive takeaway is: you probably already possess items in this "subtle" chosen hue. As Pressman, Cloud Dancer "embodies a more sustainable choice for the environmentally aware," which essentially suggests not having to buy fresh products at all.

FINALLY, a style movement for the truly minimalist. A blank page, so to speak. A sanctuary of serene simplicity within the noise. Okay, I'm sold. Do you intend a whiteout for your wardrobe?

Absolutely not. Do you know how hard it is to get out red wine stains from a white fabric? I could do without additional cleaning headaches in 2026.

I do have a pair of now off-white comfort shoes, and this classic footwear never go out of style.